When you join Move Your Customer,
you unlock the Full Potential of CRM
Feeling stuck in CRM strategy and execution?
Gain clarity and confidence with peer driven strategies and support. Learn from other
CRM professionals.
Current CRM efforts aren’t delivering results?
Learn how to optimise processes, automate smarter, and connect CRM with sales, marketing, and customer success.
Ready to move beyond basic CRM use and think strategically?
Leverage AI, customer insight and your automation to increase retention and scale faster.
Join the MOVEment...
We know that in small to medium size businesses, the CRM Team and Technical Teams that support them are often small.
We wanted to build a community where people could learn and grow together.
​
The MOVEment has been created so people spending their days on CRM Strategy, Operations and Platforms can come together as a community to share challenges, success and experiences.
​
Access training and masterclasses from our experienced Hosts and CRM subject matter experts.
​
Join the MOVEment and expand your network, knowledge and confidence with like minded people.
The Move Methodology
​​
This is the missing manual for CRM. ​​
​
If you’re a leader, manager, CRM specialist, technical support, or have a role with a connection to your customers, this book is for you.
​
It’s our goal to help you understand what’s important, why it’s important and explain everything you need to know but were too afraid to ask!
​​​
​​
Providing a comprehensive guide for those wanting to design effective CRM strategies, the book is unique because it provides practical guidance for Marketing and CRM teams that is often missing from technical resources.
​
CRM is about strategy and the process of customer relationship management, not just technology.
Kristen Makin
Ian Sampson
Fiona Nilsson
We're on a mission...
CRM professionals are often the only ones in their organisations who truly understand the complexities of customer relationships, automation, and data-driven decision-making. Yet, we lack internal mentors, structured guidance, and a peer network to turn to for support.
Too often, we’re left figuring it out alone.
That’s why we built this community - to connect CRM professionals who feel stuck, unsupported, or overwhelmed with others who have been in their shoes and found a way forward.
Through our experience in CRM rescue missions, strategy execution, and system optimisation, we saw the same patterns again and again: businesses had the right technology, but they lacked the strategy, alignment, and practical guidance to make CRM work for them.
​
We wrote The MOVE Methodology, The Missing Manual for CRM to bridge that gap, but we knew a book alone wasn’t enough - people needed real conversations, collaboration, and ongoing support to make lasting change.
Now, inside this community, CRM professionals go from confusion to clarity, underwhelming to optimised, and passive use to strategic impact. They build better systems, automate smarter, and create customer experiences that drive real business growth. But most importantly, they find a network of like-minded peers who truly get it.