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50-70% of CRM implementations don’t meet expectations.

The MOVE Methodology was born to change that.

FREE

Access our free move templates

Download our frameworks to Map Your Key customer and product journeys and define the steps needed at each stage of the customer lifecycle

We believe the key to success lies in four core principles

Map your jorneys

M
O
V
E

METHODOLOGY

Ownership

Visibility

Evolution

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The missing manual for CRM

​If you’re a leader, manager, CRM specialist, technical support, or have a role with a connection to your customers, this book is for you.

 

Providing a comprehensive guide for those wanting to design effective CRM strategies, the book is unique because it provides practical guidance for Marketing and CRM teams that is often missing from technical resources.​

​

CRM is about strategy and the process of customer relationship management, not just technology.

50-70
%

of CRM implementations

don’t meet expectations

The move Methodology
was born to change that.

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