Mastering MOVE
Everyone's at a different stage in their CRM journey. No matter where you are in that journey, we are here to help.
We've built multiple ways for you to access the MOVE Principles, from a Book to Courses, a Community and even Ask The Authors - we meet you where you're at.
A blueprint for your CRM Strategy.
This is a self-paced, outcomes-focused course built for real work.
You’ll apply proven frameworks and exercises directly to your own CRM Strategy — building confidence and capability.
By the end of the course, you will:
- Have a clear CRM strategy grounded in customer and revenue outcomes
- Bring teams together around shared journeys and priorities
- Know exactly what to implement next — and why
- Be confident championing CRM within your business
February
Customer Lifecycle Deep Dive
Strive for seamless execution! Pinpoint and resolve any gaps, friction points, or inconsistencies across teams to ensure a smooth, unified lifecycle experience.
March
Defining Products & Value
Clearly define product journeys and hero journeys, linking products to the problems they resolve, and clarifying the mechanisms for revenue generation.
April
Defining the Customer
Challenge existing assumptions about your ideal customer and ensuring these customer definitions are readily visible and accessible to all teams.
Community challenges
Each month we seek to collectively solve some of our biggest CRM challenges as a community. It’s your chance to share wins and challenges, while learning from others who get it.
What You Get When You Join
Learn and grow together
Clarity & Strategy
That Drives Results
Cut through confusion with insights you can use via our Monthly themes
A Support Network
That Gets It
Connect with peers who understand your journey.
Proven Frameworks
That Drive Impact
Use The MOVE Methodology to streamline your CRM platform and workflows.
Workshop It Wednesday
& Challenges
Apply what you’re learning through live sessions and themed challenges.
Momentum & Weekly Wins
Small tweaks, big progress—celebrate every Friday.
A Future-Proof CRM
Approach
Stay ahead with smarter, simpler systems.
Private Member
Forum
Ask questions, get answers and build relationships with your peers and experts alike.
A Movement, Not Just a membership
This isn’t just another community. It’s a growing movement to transform how CRM is done—more strategic, more human, more results-driven. And you’re at the center of it.
Choose a plan
Everything you need to design, explain, and run CRM as a strategic capability.
We wrote The Move Methodology and The Missing Manual for CRM to bridge the gap, but we knew a book alone wasn’t enough. People need real conversations, collaboration, and ongoing support to make lasting change.
We assembled the tools and the platforms to help CRM professionals go from confusion to clarity, underwhelming to optimised, and from passive use to strategic impact. Together, let's build better systems, automate smarter, and create customer experiences that drive real business growth. But most importantly, let's create a supportive network of like-minded peers who truly get what CRM actually is.
