Work With Us
Boardroom Program: 12 Weeks
Unlike the cohort or the 30 Day Challenge, we come into your organisation and work directly with your team, facilitating and immersing ourselves in your business to take you through the full CRM journey, from strategy through to execution. It's hands-on, embedded, and built around your business.
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Need Something More Tailored?
If your business is interested in bespoke in-house training, The Boardroom is tailored to suit. We'd be happy to set up a 30 minute discovery call to talk it through.
Our Story
We've Made the Mistakes So You Don't Have To
Between us, we've spent years in CRM operations and system optimisation, and we've seen the same patterns again and again. Businesses with the right technology but the wrong strategy. Teams with the tools but not the alignment. Implementations that looked good on paper but fell apart in practice.
Move Your Customer exists to change that, by giving every CRM practitioner access to the strategy, frameworks, and community support that were missing from our own journeys.
The Team
Meet the People Behind the Mission
Kristen Makin
Kristen believes most CRM problems are really clarity, alignment, and ownership problems. With over 20 years across CRM, loyalty, and marketing strategy in entertainment, hospitality, gaming, and membership based organisations, she helps businesses move from activity heavy execution to outcome driven strategy.
Ian Sampson
Ian believes the gap between business and technology is where most CRM investments are lost. A Chartered Accountant and co-founder of Glanton Solutions, he has spent his career designing technology solutions for some of the world's largest companies, helping businesses systemise on Salesforce and make better decisions at scale.
Fiona Nilsson
Fiona believes maximising customer lifetime value starts with CRM strategy, not just technology. As a former marketing executive for global gaming and ASX-listed organisations, co-founder of Challenge That, and co-author of The Move Methodology, she helps businesses build CRM strategies that are effective, practical, and built to last.